In the era of the global village and social media, every aspect of youth culture and subcultural style has changed. Yet diverse individuals, fans and subcultures still champion Dr. Martens, attracted by its unique alternative appeal and authenticity in a world of homogeny.
We believe that nothing should get in the way of enjoying active outdoor adventures. So put down that game controller, put your phone on the charger for a minute, and check your excuses at the door. There’s a whole world you can leave your mark on. Run. Jump. Jog. Trip on a root and skin your knee. Just make sure you do your own thing. Do what’s natural.
Alite Designs is a small team of designers and outdoor lovers who have BIG ambitions to get more people to go outside. We believe that time spent out in nature greatly enriches life and that the outdoors belongs to EVERYONE.